Rules were meant to be broken, amiright? I honestly don't know how this rule about "no white after Labor Day" came about, because isn't it always after Labor Day? September 4th this year was still technically after Labor Day 2015. Regardless, can we talk about this dress? I bought it before our cruise in July and I just feel like a million bucks in it. The button details add a touch a whimsy and it hugs in all the right places. I kept it styled with neutrals all around but with it being white, it'll be great with almost any accessories.